{"product_id":"whey-protein-concentrate-unflavored-15-lb","title":"NOW Sports Whey Protein Concentrate Powder, Unflavored, 1.5 lbs","description":"\u003cp\u003eNOW Sports Whey Protein Concentrate Unflavored is a high-quality protein powder made for active adults, athletes, and anyone looking to add convenient protein support to their daily routine. Each serving provides 24 g of protein from whey protein concentrate, a bioavailable and easily digested dairy-based protein source with naturally occurring branched-chain amino acids, also known as BCAAs.\u003c\/p\u003e\n\u003cp\u003eThis unflavored whey protein concentrate is a flexible option for shakes, smoothies, oatmeal, yogurt, and baking recipes because it blends easily without adding a strong flavor. It is designed to support daily protein intake, active lifestyle nutrition, and muscle maintenance when used with regular exercise and a balanced diet. With its simple formula, 1.5 lb size, and NOW Sports quality testing, this protein powder is a practical choice for fitness-focused users who want clean, versatile protein support without added flavoring.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports daily protein intake for active and fitness-focused adults\u003c\/li\u003e\n\u003cli\u003eProvides 24 g of protein per serving from whey protein concentrate\u003c\/li\u003e\n\u003cli\u003eContains naturally occurring BCAAs for sports nutrition routines\u003c\/li\u003e\n\u003cli\u003eUnflavored powder mixes easily into shakes, smoothies, and recipes\u003c\/li\u003e\n\u003cli\u003eHelps maintain muscle when combined with exercise and balanced nutrition\u003c\/li\u003e\n\u003cli\u003eDesigned for convenient daily protein supplementation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNOW Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProtein Powder Supplement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSupplement Form\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePowder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMain Ingredient\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWhey Protein Concentrate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStrength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24 g protein per serving\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCount \/ Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1.5 lbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFlavor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUnflavored\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eServing Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 level scoop (33 g)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDietary Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCorn Free, Egg Free, High Protein, Keto Friendly, Kosher, Made Without Gluten, Non-GMO, Nut Free, Soy Free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest Use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProtein shakes, smoothies, baking recipes, post-workout nutrition, daily protein support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSuggested Audience\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eActive adults, athletes, fitness users, and people seeking convenient protein support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eFeatured Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhey Protein Concentrate:\u003c\/strong\u003e A high-quality protein source that supports daily protein intake, active lifestyle nutrition, and muscle maintenance when paired with exercise and a balanced diet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally Occurring BCAAs:\u003c\/strong\u003e Whey protein naturally contains branched-chain amino acids, commonly used in sports nutrition routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Lecithin:\u003c\/strong\u003e Included at less than 1% to support smooth mixing in liquids and recipes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAdd 1 level scoop daily to 8 oz. of cold water, milk, or your favorite juice. Stir or blend.\u003c\/p\u003e\n\u003cp\u003eStore in a cool, dry, dark place after opening.\u003c\/p\u003e\n\u003cp\u003eUse this product as a food supplement only. Do not use for weight reduction. Contains milk. Keep out of reach of children.\u003c\/p\u003e\n\u003ch3\u003eBest Time to Take\u003c\/h3\u003e\n\u003cp\u003eUse after workouts, between meals, in the morning, or anytime additional dietary protein is desired. Follow the suggested use on the product label and combine with a balanced diet and exercise routine.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAdults looking for daily protein support\u003c\/li\u003e\n\u003cli\u003eFitness-focused users and active individuals\u003c\/li\u003e\n\u003cli\u003ePost-workout protein shakes\u003c\/li\u003e\n\u003cli\u003ePeople who prefer unflavored protein powder\u003c\/li\u003e\n\u003cli\u003eSmoothies, oatmeal, baking, and recipe mixing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOW Sports","offers":[{"title":"Default Title","offer_id":47798584246435,"sku":"2298-NOW-AVT","price":39.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/5845\/5459\/files\/6b7563e2-8ea9-4fa9-bbde-550315998eda.jpg?v=1782108628","url":"https:\/\/amazonvita.com\/products\/whey-protein-concentrate-unflavored-15-lb","provider":"AmazonVita","version":"1.0","type":"link"}